British shirtmaker With Nothing Underneath has secured a significant investment.
- The £2.5m funding is led by Pembroke VCT, alongside JamJar Investments.
- Established by Pip Durell, the brand aims for menswear-inspired women’s fashion.
- The funding targets international expansion and product line diversification.
- Key hires and UK retail growth are also part of the strategic use of funds.
With Nothing Underneath, a brand known for its menswear-inspired women’s fashion, has successfully raised £2.5m in its first funding round. The investment is spearheaded by Pembroke VCT, known for backing promising fashion brands like Me+Em and others. Additional participation from JamJar Investments further underscores the potential seen in this emerging brand.
Founded in 2017 by former Tatler editor Pip Durell, With Nothing Underneath quickly established a reputation for delivering high-quality fashion that resonates with the modern professional woman. The brand opened its first store in central London in 2022 and has since expanded its product range, recently including trousers to its offerings.
The fresh capital injection is set to fuel the brand’s ambitions for international expansion. Plans to penetrate markets in the US, Germany, Austria, and Switzerland highlight the growing international demand for British heritage fashion. Moreover, the investment will bolster the company’s efforts in launching new product lines and enhance its physical retail presence in the UK.
Andrew Wolfson, founder and CEO of Pembroke Investment Managers, commented on the deal, stating that “With Nothing Underneath holds a unique position in the womenswear market.” This sentiment was echoed by Pip Durell, who expressed enthusiasm about the expansion possibilities fueled by the investment and the opportunity to work with experienced partners who share the brand’s core values and vision.
The strategic employment of these funds is not only aimed at enhancing the product and expanding market reach but also at strengthening the team behind the brand. The planned key hires are expected to fortify the senior leadership team, thereby supporting the brand’s next phase of growth.
The investment marks a pivotal moment for With Nothing Underneath as it drives forward with ambitious growth and international expansion plans.
