Author: Scott Dylan

Selfridges has unveiled its highly anticipated Christmas window display for 2024, featuring an extravagant array of decorations. The display includes 36,000 baubles, 5 km of garland, and 15,000 LED lights.The theme ‘More the Merrier!’ transforms Selfridges’ Oxford Street facade into a festive wonderland with Santa and his ‘Christmas Crackers’.The elaborate window displays, boasting giant tinsel sculptures, have been in the making for eight months by a diligent team.Selfridges collaborated with various artists and creatives to embody a celebration of imagination and maximalism.Chief Creative Laura Weir expresses excitement about this vibrant celebration, aiming to bring joy and a brighter Christmas to…

Burberry shares surged by over 7% following speculations of a potential takeover by their Italian competitor, Moncler.The share price increase emerged as a report suggested Moncler might pursue the acquisition of Burberry.Despite the buzz generated by the report, Moncler refrained from commenting on these rumours.Previously, analysts had anticipated takeover threats due to Burberry’s depreciating share value in 2024.Burberry’s removal from the FTSE 100 and declining market valuation added to the takeover vulnerability narrative.Yesterday, Burberry’s stock value experienced a notable rise exceeding 7% in the morning trading. The catalyst for this spike was a report from Miss Tweed, a respected fashion…

Waitrose introduces a captivating ‘whodunnit’ Christmas campaign featuring notable actors.Matthew Macfadyen leads the star-studded cast in a festive mystery ad.The plot revolves around a missing Waitrose Red Velvet Bauble Dessert.The mystery unfolds over two parts, with a nationwide reveal expected soon.The campaign includes social media activations and unique partnerships.Waitrose has launched the first chapter of its intriguing two-part Christmas advert series named ‘Sweet Suspicion, A Waitrose Mystery’. This creative initiative stands out by featuring a lineup of acclaimed actors such as Matthew Macfadyen, Joe Wilkinson, Rakhee Thakrar, and Sian Clifford. The advert crafts a narrative brimming with excitement and suspense,…

Sosandar has established a licensing agreement with Next, aiming to expand its brand presence through a new homeware line.This partnership builds on the success of Sosandar’s apparel sales via Next’s platform, enhancing collaboration.Launching in autumn 2025, the collection will feature living room furniture and decor, accessible through Next’s website exclusively.Sosandar’s leadership highlights the potential of reaching broader audiences with minimal financial risk involved.The brand’s notable expansion includes ventures into Ireland, showcasing strategic growth beyond the UK.Sosandar has taken a decisive step forward by signing a licensing agreement with Next to launch an exclusive homeware collection. This initiative is a strategic…

Asos has announced a significant pre-tax loss, worsened from the previous year.Sales dropped by 18%, adding to the financial strain.A focus on inventory reduction denotes a key strategic shift for the company.The company anticipates future growth through a revamped commercial model.A loyalty programme and a new site for Topshop are part of their recovery efforts.During the fiscal year ending on 1 September, Asos reported a pre-tax loss of £379.3 million. This marks a substantial increase from the previous year’s loss of £296.7 million, compounded by an 18% decline in sales, which totalled £2.9 billion. Despite these challenges, CEO José Antonio…

Asos CEO remains confident in the company’s strategy amidst growing losses and competition.José Antonio Ramos Calamonte sees ample market space despite rivals Shein and Vinted.Asos focuses on delivering quality service rather than emulating competitors.Younger demographics are targeted with a test-and-react model, boosting sales.The volatile market is acknowledged, but Asos continues to adapt to consumer demands.José Antonio Ramos Calamonte, the CEO of Asos, maintains a strong belief in the company’s strategic direction despite the challenges posed by competitors Shein and Vinted. Speaking on the competitive landscape, Calamonte remarked, “this is an incredibly fragmented market,” highlighting that even market leaders hold only…

The European Union has initiated a formal inquiry into the operations of Temu, a major online marketplace.Concerns focus on the sale of illegal goods and potential breaches of the Digital Services Act by Temu.Issues have been raised regarding Temu’s system’s ability to prevent previously banned traders from resuming sales.The platform’s use of aggressive sales tactics with an addictive design also faces scrutiny.Complaints involve inadequate seller information provided to consumers, filed by a consumer group.The European Union has officially launched an investigation into Temu, one of the leading global online marketplaces, amid fears it has not been adequately preventing the sale…

Discover how businesses can enhance profitability through personalised promotion strategies.Current generic promotion strategies cost businesses millions, highlighting the need for effective personalisation.Selecting the right loyalty and promotions software is critical in developing meaningful customer incentives.The market is flooded with vendors, making it difficult to find the perfect fit for your business.Our guide outlines three key principles to assist in your decision-making process.Businesses today are continually losing significant amounts of revenue due to ineffective, generic promotion strategies. Personalising these strategies can transform customer incentives into meaningful interactions that drive profitability. The necessity of personalisation in modern business practices cannot be overstated,…

A notable collaboration between Asos and Hirestreet introduces the UK’s largest subscription rental service for fashion items.Subscribers will have the opportunity to rent up to five garments monthly for £75 from a selection of over 20,000 items.The initial focus will be on weekend and party wear, with plans to expand into other categories like workwear and skiwear.The service reflects a growing demand for casual fashion items, noted particularly in early 2024.This venture signifies a significant development in the UK rental market, aligning it closer with trends observed in the US.Asos, in partnership with Hirestreet, has launched what is being described…

Adidas and Kanye West, known as Ye, have concluded their legal conflicts after collaborating on several lawsuits over the past two years.The disputes arose following Adidas’s decision to terminate its partnership with West due to his antisemitic remarks in 2022.Adidas’s CEO Bjorn Gulden announced no financial settlements were involved, and both parties agreed to move forward amicably.Remaining Yeezy inventory will be sold, with proceeds benefiting charity, as Adidas had previously amassed significant unsold stock.By July 2023, substantial orders for remaining Yeezy stock were received, exceeding half a billion dollars in value.Adidas and Kanye West, the artist also known as Ye,…