Author: Dave Antrobus
Subscribers to Drapers are encouraged to share feedback on improving their experience.A call for input is extended to the Drapers community to enhance editorial content.The article requires a subscription for those interested in shaping Drapers’ direction.Subscribers enjoy exclusive access to numerous benefits and premium content.Reader insights are sought to refine the offerings of the Drapers publication.The Drapers publication is reaching out to its loyal subscribers, inviting them to contribute feedback on their editorial offerings. This initiative aims to enhance reader experience by taking into account the preferences and suggestions of its audience, thus ensuring that the content remains relevant and…
Naked Juice, the owner of Tropicana, has reported financial strains due to increased orange prices, driven by the citrus greening disease.The company’s projected profits have decreased from an expected $375m to $322m for the current year.Florida’s orange crop has been significantly affected by the disease, causing a surge in production costs for Naked Juice.To mitigate risks, Naked Juice now sources 75% of its oranges from Brazil, benefiting from advanced disease management.Market leaders caution that the cost of orange-related products is likely to increase, impacting consumers.Naked Juice, the corporate owner of well-known juice brand Tropicana, has revealed that its financial performance…
In a significant move, leading UK grocery brands urge the government for mandatory food waste reporting.Over 30 major supermarkets and brands, including Tesco and Nestlé, have signed a petition.The initiative is led by Too Good to Go and British Retail Consortium, targeting transparency in the food industry.The proposal supports the Labour Party’s goal of halving food waste by 2030.Signatories believe mandatory reporting will drive efficiency and waste reduction in the food sector.More than 30 leading UK supermarkets and brands have come together to petition the government for mandatory food waste reporting. Among the signatories are industry giants such as Tesco,…
Brian May has resigned as RSPCA Vice President due to serious animal welfare allegations.The ‘RSPCA Assured’ label faces scrutiny over animal welfare standards.Investigations reveal overcrowding and abuse on certified farms.Brian May calls for the scheme to be scrapped, citing inadequate RSPCA response.Animal activists and celebrities also demand action and accountability.In a significant development, Brian May, legendary guitarist of Queen and a noted animal welfare advocate, has stepped down from his role as Vice President of the RSPCA. His resignation is a direct response to what he describes as “damning evidence” of gross animal welfare deficiencies within the ‘RSPCA Assured’ certification.…
Recent research reveals UK supermarkets’ insufficient response to new antibiotic regulations.Despite new UK laws, supermarkets lack comprehensive measures to monitor antibiotic use in farming.The Alliance to Save Our Antibiotics highlights gaps in supermarket policies and transparency.M&S leads in responsible antibiotic use, yet overall data publishing remains inadequate.Immediate action is urged to improve animal husbandry and prevent antibiotic misuse.Recent research has revealed a concerning lack of action by UK supermarkets in addressing antibiotic misuse in their supply chains. Despite the introduction of new regulations this year, designed to limit the use of antibiotics in farming, supermarkets have not fully implemented necessary…
Meadows, the sister label to LF Markey, will enter an indefinite hiatus as announced by founder Louise Markey.The brand, known for its prairie-inspired designs, was launched in 2019 and is popular among UK and international retailers.Louise Markey cites the need to streamline operations and concentrate resources on LF Markey as the reason for this decision.A closing-down sale for Meadows’ remaining stock is now available via its direct-to-consumer e-commerce platform.Meadows proved to be labour-intensive, prompting a strategic refocus on LF Markey’s core offerings.In a surprising turn of events, founder Louise Markey revealed that her prairie-inspired womenswear brand, Meadows, will be placed…
Aldi has initiated a significant environmental strategy by converting over 30% of its heavy goods vehicles (HGVs) to hydrotreated vegetable oil (HVO) fuels.The change involves more than 160 HGVs at Aldi’s distribution centres in Cardiff, Swindon, and Neston.This initiative is projected to decrease Aldi’s carbon emissions by approximately 15,400 tonnes of CO2e annually.Potential expansion of this HVO strategy across Aldi’s entire fleet could further reduce emissions by 55,100 tonnes of CO2e per year.Aldi’s efforts align with industry trends as seen with companies like PepsiCo’s Walkers brand adopting similar measures.Aldi has embarked on a substantial environmental initiative by transitioning over 30%…
British farmers have launched a campaign against major supermarkets over ‘farmwashing’.This initiative, spearheaded by Riverford’s Guy Singh-Watson, critiques misleading agricultural branding.The campaign accuses supermarkets of using fake farm imagery and the Union Jack to mislead consumers.Farmers argue these deceptive practices contribute to the decline of genuine British farming.The campaign involves support from TV personality Jimmy Doherty and several MPs.In a bold move, British farmers have initiated a campaign targeting what they term as ‘farmwashing’ by the big six supermarkets. This movement, led by Riverford founder Guy Singh-Watson, aims to cease the deceptive branding practices by major grocery retailers, which arguably…
Cranswick’s half-year performance exceeded expectations due to robust volume growth.The UK food producer has capitalised on expanding its pig farming operations.Cranswick’s financial year forecast now aims for the upper end of market expectations.Increased sales and volume in the first quarter contributed to ongoing success.Investments in feed milling are central to the company’s growth strategy.Cranswick, a leading UK food producer, reported a stronger-than-anticipated performance for the first half of the year, primarily driven by substantial volume growth in its core food business. The company has strategically expanded its pig farming operations, enhancing both scale and quality, which in turn has significantly…
Mondelēz collaborates with Accenture and Publicis Groupe for a new AI platform to enhance global marketing.The platform aims for rapid content creation and personalised consumer engagement.Artificial Intelligence will be leveraged to align brand presence with market trends safely and efficiently.The collaboration will focus on training and strategic adoption to maximise benefits.The initiative signifies a shift towards data-driven marketing in consumer goods.Mondelēz International has announced its collaboration with Accenture and Publicis Groupe to launch a cutting-edge platform that seeks to transform its global marketing strategies through the utilisation of generative artificial intelligence (AI). This strategic move is designed to enhance the…
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