Author: Sam Allcock

In an initiative aimed at addressing child dental health, Asda has partnered with Colgate to distribute over 70,000 dental kits to more than 1,600 schools across deprived areas in the UK.Tooth decay is the leading cause of hospital admissions for children aged five to nine, impacting disadvantaged communities the hardest.Each dental kit includes a toothbrush, toothpaste, and a brushing chart, along with educational materials for families.Schools will have access to Colgate’s Bright Smiles, Bright Futures programme, promoting effective oral care habits within the national curriculum.The initiative aligns with broader efforts by Asda to support UK primary schools through financial contributions…

In a turbulent year for Mondelēz UK, the confectionery titan faced a significant decline in profits despite an uptick in sales.Pre-tax profit for Mondelēz UK fell by 33% to £88.1 million by the end of 2023, amidst challenging market conditions.Despite market struggles, Cadbury’s individual performance showcased resilience with a notable increase in pre-tax profits.The Mondelēz UK board highlighted strong customer relations and innovation as key drivers behind the sales growth.Mondelēz continues to invest, including acquiring a stake in the non-HFSS brand Urban Legend, reflecting strategic growth efforts.Mondelēz UK, renowned for its prominent brands like Cadbury, Toblerone, and Oreo, faced a…

Waitrose launches a new campaign featuring S Club to promote its No.1 range.The video showcases S Club dancing in a Waitrose store to a remixed hit.Social media reactions have been overwhelmingly positive, citing nostalgia.The campaign includes a significant out-of-home creative push.Waitrose’s campaign aligns with a revamp of its premium product line.Waitrose has initiated a comprehensive marketing campaign to spotlight its premium No.1 range. Central to this endeavour is a vibrant video featuring the renowned pop group, S Club, which is currently being disseminated across various social media platforms. The advert captures the group’s members—Tina Barrett, Jon Lee, Bradley McIntosh, Jo…

Go Outdoors has unveiled a new running section, Kudos Run, enhancing its sport offerings both in stores and online.The department features high-end footwear, clothing, wearable technology, and nutrition from renowned brands including Adidas, Asics, and Garmin.A rollout across six flagship stores, including the new York store, aims to provide a targeted shopping experience for runners.State-of-the-art foot scanners in selected locations offer personalised footwear recommendations based on detailed gait analysis.CEO Lee Bagnall emphasises the commitment to supporting runners with quality products and expert advice.Go Outdoors has announced the launch of Kudos Run, a new department dedicated to running enthusiasts, available online…

Nestlé embarks on a sustainable packaging journey with the introduction of paper tubs for Quality Street in Tesco stores.Over 200,000 paper tubs will be available across selected Tesco supermarkets this Christmas, carrying an estimated 150 tonnes of chocolate.The innovative packaging retains the iconic Quality Street purple with gold foil accents and features a re-closeable design.This initiative aims to reduce the use of virgin plastic and assess consumer reaction to the new packaging.The move follows Nestlé’s previous efforts in sustainability, such as the change to recyclable paper wraps for sweets.In a significant step towards sustainable packaging, Nestlé is rolling out a…

Amid changing consumer habits, PepsiCo revises its sales growth forecast amidst economic challenges.The projection shifts from an anticipated 4% growth to a low single-digit increase due to market conditions.Inflation and rising borrowing costs have led to budgetary constraints affecting purchasing patterns.Significant declines noted in North American sales, with international markets also seeing reduced volumes.Despite sales challenges, PepsiCo’s profitability remains stable, driven by strategic cost management and pricing adjustments.Amidst evolving consumer behaviours, PepsiCo has adjusted its annual sales growth target, citing shifts in purchasing due to economic pressures. Initially anticipating a 4% rise in organic sales, the company now forecasts a…

Dell’Ugo partners with This to introduce plant-based ravioli in Morrisons.Collaboration highlights two new ravioli flavours: Isn’t Bacon & Cheese and Isn’t Chicken & Pesto.Rising vegan demand in the UK influences product launch, with 2.5 million vegans reported.Dell’Ugo CEO praises the innovative partnership with plant-based brand This.Both companies express enthusiasm for future plant-based product developments.Premium fresh pasta company Dell’Ugo has teamed up with plant-based brand This to launch two exciting plant-based ravioli lines now available in Morrisons. The collaboration aims to cater to the growing demand for meat-free products in the UK, which boasts approximately 2.5 million vegans.The Isn’t Bacon &…

Sainsbury’s introduces a holiday challenge for its Nectar customers.Nectar users can earn 1,500 bonus points through five tasks.Tasks are available via the Nectar app from 9 October to 15 December.The initiative aims to enhance customer engagement during the festive season.Sainsbury’s also plans to hire 20,000 seasonal workers across the UK.Sainsbury’s has rolled out a festive initiative designed to engage its Nectar customers, offering digitally registered users the opportunity to earn a minimum of 1,500 bonus points. Through the ‘Count up to Christmas’ challenge, participants are presented with five personalised shopping tasks, which they can complete either in-store or online at…

As applications for lab-grown meat rise, it may reach UK supermarkets within years.The Food Standards Agency (FSA) has received applications for lab-grown steak, beef, chicken, and foie gras.Ensuring safety equivalent to traditional meat is a primary focus before market release.Professor Robin May highlights the different approach in producing lab-grown meat compared to traditional processes.Approval processes will involve academic collaboration and might take over two years.The Food Standards Agency (FSA) has indicated that lab-grown meat could soon be available in leading UK supermarkets, following a rise in applications for these innovative products. Currently, the agency has received submissions for items such…

TikTok has emerged as a pivotal platform for engaging younger consumers in the UK, notably influencing supermarket marketing strategies.A notable 49% of TikTok users engage with supermarket-related content, affecting their shopping behaviours.Trendsetting campaigns like the cucumber salad have resulted in significant product demand and sold-out store inventories.Supermarkets like Aldi, Morrisons, and Tesco are creatively participating in viral trends to enhance brand visibility.Innovative engagement strategies focusing on authenticity and entertainment are critical to capturing Gen Z’s interest.TikTok has cemented its status as a crucial tool for UK supermarkets aiming to reach the Gen Z demographic. Capitalising on viral food trends, stores…