Author: Sam Allcock

Sam Allcock delves into the latest trends and insights in the world of SEO and data analytics, providing valuable guidance for businesses looking to thrive in the digital landscape. When not crunching numbers or crafting content, Sam enjoys exploring Manchester's vibrant tech scene and sharing his knowledge through workshops and speaking engagements.

Marks & Spencer recently named Claudia Winkleman as the brand ambassador for Jaeger, part of its autumn/winter 2024 collection.Winkleman is featured wearing a striped jumper and wool-blend trousers from the latest collection.This collaboration follows Sienna Miller’s involvement with M&S as ambassador for the autumn/winter 2023 collection.Jaeger, acquired by M&S in 2021, is available in 46 stores and online.Winkleman’s appointment highlights M&S’s strategy to leverage celebrity endorsements for brand visibility.Marks & Spencer has announced the appointment of Claudia Winkleman, a well-known television presenter, as the new brand ambassador for its Jaeger line, ahead of the autumn/winter 2024 collection. This strategic decision…

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A new government scheme plans to support teachers and their admin burdens at work, in an effort to improve their workflow and work-life balance. Guy Thornton, founder of aptitude testing platform Practice Aptitude Tests, has provided some insight on the new project. What can teachers expect from the new scheme? The new project’s primary objective is to assist teachers, and it will do this by providing easy access to high-quality, evidence-based, and legally compliant educational materials through a “content store.” The main outcomes are intended to assist teachers: Mark homework and exams – AI tools will be able to streamline the process of…

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The Premier League is one of the UK’s biggest and most-popular competitions. It is broadcast to 189 countries, with 900 million homes across the world able to watch it. With millions of eyes on the league, players can’t escape the praise and scrutiny that comes with it. But which players are the most negatively perceived or the most adored? Eager to find out, Live Football Tickets have analysed how the Premier League’s football players are perceived in online news coverage over the last two years. Key Findings Top five most negatively perceived players in the Premier League RankPlayerEPL TeamPositive Tone (%)Neutral Tone (%)Negative Tone…

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With Amazon recently implementing a full return to office mandate, coupled with a recent study finding that London lags behind other international business centres regarding bringing employees back to the office, how do businesses encourage their staff to divorce their beloved work-from-home routines? Savoy Stewart examined the data to analyse which Londoners are reluctant to return to the office, and how businesses can design their office to be more appealing to these demographics. Key findings: How can businesses use office design to entice their workforce back?

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Tesco is set to reintroduce its F&F clothing line online for the first time since 2018.The digital launch is slated for later this year, complementing Tesco’s expanding online marketplace.F&F’s online presence was halted in 2018 due to profitability issues.Earlier this year, Tesco integrated third-party products into its marketplace.F&F also launched a significant homeware brand earlier this month.Tesco is preparing to bring back its F&F clothing range online, marking the first such availability since the option was withdrawn in 2018. According to sources, the digital offering is anticipated to go live later this year and will be integrated into Tesco’s comprehensive…

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A study by Linkee, analyzed 16 solopreneurs to identify the top ten most popular ones. The study is based on factors such as their net worth, field of work, Twitter/X, and IG followers, as well as their key products/projects. To ensure fair comparisons, data normalization was applied, with Net Worth scaled relative to the highest value and social media influence adjusted for platform engagement differences. A min-max scaling approach was used, ranging from 1 to 100, to facilitate uniform comparisons. The composite score was scaled between 1 and 100, providing a clear and interpretable measure of each solopreneur’s overall success. Name Net Worth Field of Work Twitter/XIG Followers Key…

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In response to increasing in-store crimes, Tesco has initiated the deployment of security robots.The PID360 robots, developed by Deter Tech, will operate during unsocial hours at several UK Tesco stores.These robots are equipped with 360-degree cameras to detect and deter criminal activities.Initial deployment focuses on stores in Manchester, Bristol, and Newcastle, identified as high-risk areas.A spokesperson clarified that the devices are for after-hours security only.In a bid to combat rising retail crime rates, Tesco has commenced the installation of advanced security robots. The PID360 model, crafted by Deter Tech, utilises state-of-the-art technology, featuring 360-degree panoramic cameras, for heightened surveillance capabilities.…

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British womenswear brand Jigsaw enhances its market presence in Ireland.Jigsaw’s collection now available in Brown Thomas’s Limerick and Blanchardstown branches.The partnership includes online shopping through Brown Thomas’s ecommerce platform.This move complements Jigsaw’s existing presence in Dublin and near Grafton Street.Recent leadership changes at Jigsaw signify strategic alignment with expansion efforts.British womenswear brand Jigsaw has strategically expanded its footprint in the Irish market through a significant partnership with the renowned department store chain, Brown Thomas. The collaboration sees Jigsaw’s collections becoming available as concessions in Limerick and Blanchardstown branches, as well as being accessible through Brown Thomas’s comprehensive online shopping platform.This…

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It was recently revealed that 27% of Americans are using AI several times a day, while 28% say they use AI either once a day or several times a week. So with its ability to streamline many processes, how many make use of AI tools when applying for a job? Intrigued to investigate the use of AI on job applications across America’s industries, the experts at JobLeads surveyed employees to find out how many use AI on their resumes and/or cover letters, as well as how many got the job they applied for. Key findings The job industries where Americans use AI the most on job applications RankJob IndustryPercentage of Americans Who Have Used AI…

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Tesco has strengthened its collaboration with The Trade Desk to enhance advertising precision through Clubcard user data.In a privacy-focused shift, Tesco provides brands with anonymised first-party data to target campaigns.This expansion replaces the need for third-party cookies, offering advertisers more control and efficiency.Tesco’s ongoing partnership with GroupM underscores its broader retail media strategy.Stakeholders view this move as aligning consumer data control with marketing goals.Tesco, the British retail giant, has announced a significant enhancement of its partnership with The Trade Desk, a global advertising technology company. This move is facilitated by Dunnhumby, and aims to offer brands access to the expansive…

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