Author: Sam Allcock

Waitrose launches a new campaign featuring S Club to promote its No.1 range.The video showcases S Club dancing in a Waitrose store to a remixed hit.Social media reactions have been overwhelmingly positive, citing nostalgia.The campaign includes a significant out-of-home creative push.Waitrose’s campaign aligns with a revamp of its premium product line.Waitrose has initiated a comprehensive marketing campaign to spotlight its premium No.1 range. Central to this endeavour is a vibrant video featuring the renowned pop group, S Club, which is currently being disseminated across various social media platforms. The advert captures the group’s members—Tina Barrett, Jon Lee, Bradley McIntosh, Jo…

Go Outdoors has unveiled a new running section, Kudos Run, enhancing its sport offerings both in stores and online.The department features high-end footwear, clothing, wearable technology, and nutrition from renowned brands including Adidas, Asics, and Garmin.A rollout across six flagship stores, including the new York store, aims to provide a targeted shopping experience for runners.State-of-the-art foot scanners in selected locations offer personalised footwear recommendations based on detailed gait analysis.CEO Lee Bagnall emphasises the commitment to supporting runners with quality products and expert advice.Go Outdoors has announced the launch of Kudos Run, a new department dedicated to running enthusiasts, available online…

Nestlé embarks on a sustainable packaging journey with the introduction of paper tubs for Quality Street in Tesco stores.Over 200,000 paper tubs will be available across selected Tesco supermarkets this Christmas, carrying an estimated 150 tonnes of chocolate.The innovative packaging retains the iconic Quality Street purple with gold foil accents and features a re-closeable design.This initiative aims to reduce the use of virgin plastic and assess consumer reaction to the new packaging.The move follows Nestlé’s previous efforts in sustainability, such as the change to recyclable paper wraps for sweets.In a significant step towards sustainable packaging, Nestlé is rolling out a…

Amid changing consumer habits, PepsiCo revises its sales growth forecast amidst economic challenges.The projection shifts from an anticipated 4% growth to a low single-digit increase due to market conditions.Inflation and rising borrowing costs have led to budgetary constraints affecting purchasing patterns.Significant declines noted in North American sales, with international markets also seeing reduced volumes.Despite sales challenges, PepsiCo’s profitability remains stable, driven by strategic cost management and pricing adjustments.Amidst evolving consumer behaviours, PepsiCo has adjusted its annual sales growth target, citing shifts in purchasing due to economic pressures. Initially anticipating a 4% rise in organic sales, the company now forecasts a…

Dell’Ugo partners with This to introduce plant-based ravioli in Morrisons.Collaboration highlights two new ravioli flavours: Isn’t Bacon & Cheese and Isn’t Chicken & Pesto.Rising vegan demand in the UK influences product launch, with 2.5 million vegans reported.Dell’Ugo CEO praises the innovative partnership with plant-based brand This.Both companies express enthusiasm for future plant-based product developments.Premium fresh pasta company Dell’Ugo has teamed up with plant-based brand This to launch two exciting plant-based ravioli lines now available in Morrisons. The collaboration aims to cater to the growing demand for meat-free products in the UK, which boasts approximately 2.5 million vegans.The Isn’t Bacon &…

Sainsbury’s introduces a holiday challenge for its Nectar customers.Nectar users can earn 1,500 bonus points through five tasks.Tasks are available via the Nectar app from 9 October to 15 December.The initiative aims to enhance customer engagement during the festive season.Sainsbury’s also plans to hire 20,000 seasonal workers across the UK.Sainsbury’s has rolled out a festive initiative designed to engage its Nectar customers, offering digitally registered users the opportunity to earn a minimum of 1,500 bonus points. Through the ‘Count up to Christmas’ challenge, participants are presented with five personalised shopping tasks, which they can complete either in-store or online at…

As applications for lab-grown meat rise, it may reach UK supermarkets within years.The Food Standards Agency (FSA) has received applications for lab-grown steak, beef, chicken, and foie gras.Ensuring safety equivalent to traditional meat is a primary focus before market release.Professor Robin May highlights the different approach in producing lab-grown meat compared to traditional processes.Approval processes will involve academic collaboration and might take over two years.The Food Standards Agency (FSA) has indicated that lab-grown meat could soon be available in leading UK supermarkets, following a rise in applications for these innovative products. Currently, the agency has received submissions for items such…

TikTok has emerged as a pivotal platform for engaging younger consumers in the UK, notably influencing supermarket marketing strategies.A notable 49% of TikTok users engage with supermarket-related content, affecting their shopping behaviours.Trendsetting campaigns like the cucumber salad have resulted in significant product demand and sold-out store inventories.Supermarkets like Aldi, Morrisons, and Tesco are creatively participating in viral trends to enhance brand visibility.Innovative engagement strategies focusing on authenticity and entertainment are critical to capturing Gen Z’s interest.TikTok has cemented its status as a crucial tool for UK supermarkets aiming to reach the Gen Z demographic. Capitalising on viral food trends, stores…

Asda’s Cashpot for Schools initiative has reached a £3 million milestone just four weeks after its launch.Joe Wicks leads this campaign, allowing shoppers to donate 0.5% of their purchase to primary schools.The initiative has already seen participation from over 21,500 out of 22,000 eligible UK primary schools.In its first four days, the campaign remarkably raised £1.1 million, showing strong community support.Asda aims to continue this success, targeting a total of £7.7 million over eight more weeks.Asda’s Cashpot for Schools initiative, driven by television personality Joe Wicks, achieved a significant funding milestone by reaching £3 million merely four weeks post-launch. This…

The UK wine sector is voicing strong opposition against the government’s proposed alcohol duty rise, leveraging industry veteran support.Major wine retailers such as Majestic Wine and Cambridge Wine Merchants are leading the campaign against the amplified duty regimes.Proposed duty changes are expected to introduce significant complexity, increasing from a single tax band to 30 for wines.Retailers express concern over potential price hikes, with duty increasing by 2p for every 0.1% rise in wine strength.The initiative to rollback these regulations includes mobilising customer support to contact local MPs.In the heart of the UK’s wine retail sector, opposition is mounting against the…